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Privacy Policy

Introduction

This Privacy Statement describes how AffinityMed collects personal information about you; how we safeguard the personal information we collect; how we use  such personal information; and how you can contact us regarding our privacy practices

The "Services" are AffinityMed website and applications that AffinityMed makes available for your use, as well as the other means that you may use to interact with AffinityMed online, in-person, "Services" includes:

  • AffinityMed websites and applications, regardless of medium or how you access them, including contests;  
  • your interactions with AffinityMed in other locations, such as social media websites, forums, and platforms;


Privacy Statement

Controller    

The Data Controller is AffinityMed, 99 Wellington Road North, Stockport, SK4 2LP United Kingdom, (an unlimited liability company)incorporated and registered in England and Wales with company registration number 12603267

Shopify provides content delivery, media acceleration, web performance and Internet security analytics and services and in providing such services may process personal data in the form of IP addresses and website activity and measurement data associated with your use of the website (log data).  Shopify acts as a controller with respect to these log data processing activities.  


Data protection officer

If you have questions about this Privacy Statement or your rights, you may contact the Registered Office

 

What personal information does AffinityMed collect?

Personal Information You Provide. AffinityMed collects and stores personal information that you give to us when you use the Services.

  • Contact information: such as names, addresses, emails, and phone numbers
  • Financial information: such as your credit card or bank information for purchases
  • Order information: details surrounding purchases
  • Communication information: such as when you have contacted us, or we have contacted you; content information of your emails or chats with AffinityMed or recordings of your phone calls
  • Forum / Review information: such as your reviews of products on AffinityMed websites or applications; images or feedback you may provide on AffinityMed user forums
  • Preferences: such as email offers preferences, personalised/interest-based advertising preferences, and preferences to be contact for market research

If you do not want to provide to us personal data that we need to fulfill a statutory or contractual requirement, or a requirement necessary to enter into a contract, then the consequences may be that you are unable to make purchases from AffinityMed or to use AffinityMed services or websites.

 

Personal Information Collected Automatically. In addition to information that you provide to us, we collect other information using automated means such as cookies, web beacons, embedded scripts, and other kinds of technology.

  • Browsing and use information: such as pages, links, videos, products, and content viewed, applications used or viewed, and metrics surrounding those views including time, length of visit, the locations viewed before and after
  • Device and technical information: such as the internet protocol (IP) addresses of computers or devices you use, device identifiers, browser characteristics, operating system details, language preferences, referring uniform resource locaters (URLs), services used, telecommunications data (source, metrics, logs), log files, audit trails, or cookie IDs
  • Demographic or interest information (some portions aggregated to postal code): such as age, product category interests, location, income, family status, birthday, gender, fiscal code

Personal Information Obtained from Third Parties. We are only able to correct information we hold, not that held by the third party providers.

  • Personal data may be created through social media platforms – like Facebook, Twitter, Pinterest, and other public platforms. If messages are posted about AffinityMed on social media platforms, we may collect data related to that message, including the message’s content, the social media “handle” of the person making the message, the time and date of the message, responses, “likes”, and other kinds of information related to the message. Also, we may collect and use personal data that you choose to provide to AffinityMed if you decide to communicate with AffinityMed through social media platforms or if you decide to give us access to your personal data from these social media platforms.
  • Publicly available information: This information may include, for example, number of household members, household income range, or postal code. Such information may be associated with personal information you provide, such as your name, email address, physical address, or phone number.
  • Information that we obtain from third parties: Information obtained will be added to our existing information about customers and people who use our Services to better understand their interests and to provide more relevant content and advertising. 

 

Why does AffinityMed need my personal information?

We use the personal information we collect about you for the purposes, and with their corresponding legal basis, in the table below. These legal bases are described in the context of the General Data Protection Regulation (GDPR), a general law of the European Union becoming effective as of 25 May 2018. The GDPR applies both to the online and the offline processing of personal data. On the contrary, the ePrivacy Directive is a separate law that addresses the uses of personal data specifically in the online environment. Although we are required to be compliant with the GDPR’s general legal framework, we also rely on consent under the ePrivacy Directive to the extent we are required to do so, and when we refer to "ePrivacy Consent" below, it is on this basis but without prejudice to the performance of some of our data processing activities on the basis of our legitimate interest, where possible.

 

Provide services and features you request, including to create and manage your account

Legal basis: To take steps prior to and to perform the contract

Data types: Contact information, preferences, financial information, communication information

 

Process, fulfill, and ship orders and contact you as needed for these orders

Legal basis: To take steps prior to and to perform the contract

Data types: Contact information, order information, financial information

 

Respond to requests, comments, or questions, and to provide customer support, including AffinityMed managed social interactions and chat

Legal basis: To respond to a request coming directly from the interested data subject

Data types: Contact information, communication information, preferences, order information, forum / review, financial information

 

Call recording and monitoring

Legal basis: Legitimate interest - customer experience, quality control, and communications

Data types: Contact information, communication information

 

Enable and improve website functionality

Legal basis: Legitimate interest - better customer experience

Data types: Contact information, preferences, device and technical information, browsing and use information

 

Personalise and improve your experience using the Services; Target marketing efforts to appropriate audiences, including use of retargeting ads across other websites, devices, and platforms

Legal basis: Legitimate interest (relevant advertising, better customer experience, efficiency). ePrivacy consent

Data types: Contact information, order information, browsing and use information, device and technical information, preferences, demographic or interest information

 

Monitor and analyse trends, usage, and activities of users of the Services, customise, and improve the Services' content, products, and services

Legal basis: Legitimate interest - better customer experience, efficiency, providing tailored product offering

Data types: Contact information, order information, device and technical information, browsing and use information, demographic or interest information

 

Send you marketing materials and offers for products and services that we think may interest you

Legal basis: ePrivacy and GDPR consent, without prejudice to legitimate interest where possible.

Data types: Contact information, preferences, order information, browsing and use information, demographic or interest information

 

Contact you regarding your use of the Services, your transactions

Legal basis: Legitimate interest - improving transparency and awareness

Data types: Contact information, order information

 

Contact you in our discretion regarding changes to our policies

Legal basis: Compliance with legal obligation

Data types: Contact information, order information

 

Evaluation for payment options

Legal basis: To take steps prior to and to perform the contract

Data types: Contact information, order information, financial information

 

Prevent fraud or other misuse

Legal basis: Legitimate interest - protect customer and business information, payment defaults and financial damage

Data types: Contact information, order information, financial information, device and technical information, browsing and use information

 

Conduct research and analysis, including focus groups and surveys

Legal basis: Legitimate interest (relevant advertising, better customer experience, efficiency). ePrivacy Consent

Data types: Contact information, order information, browsing and use information, device and technical information, preferences, demographic or interest information

 

Enforce our policies, comply with legal obligations

Legal basis: Compliance with legal obligation

Data types: Especially, contact information, order information, financial information, device and technical information, browsing and use information; potentially all data types

 

Adhere to industry standards, and otherwise manage our business

Legal basis: Legitimate interest - comply with the law, standards, and Terms and Conditions

Data types: Especially, contact information, order information, financial information, device and technical information, browsing and use information; potentially all data types

 

Maintain user forums and product review capabilities

Legal basis: Legitimate interest - better customer experience

Data types: Contact information, forum/review information, order information

 

Who can see my personal information?

We grant individuals who help AffinityMed provide the Services access to your personal information, as necessary to perform the tasks required.  

We also share personal information about you with others for additional purposes, including:

  • As required or permitted by applicable law, for compliance with a legal obligation; establishment, exercise or defense of legal claims, or if we believe in good faith that such disclosure is necessary;
  • At the request of government authorities conducting an investigation;
  • With our third party service providers for order fulfillment, shipping, processing payments, customer serivce, Easy Pay review, account servicing, customer research, marketing, provision of information technology services, and records maintenance;
  • If we believe there has been a violation of our terms or policies, or to protect anyone’s rights, property, life, health, security, or safety;
  • In connection with any proposed or actual merger, purchase, sale (including a liquidation, realization, foreclosure, or repossession), lease, amalgamation, or any other type of acquisition of all or any portion of AffinityMed assets, financing, disposal, conveyance, or transfer of all or a portion of our business to another company;
  • With third parties that conduct analytics or data appending to help us offer you more relevant products and services; or
  • For other purposes disclosed elsewhere in this Privacy Statement, or at the time you provide your personal information.

Aggregated or de-identified information that cannot be used to identify an individual and anonymised information is not considered personal information that is covered under this Privacy Statement.

 

Data Transfers outside of the EEA

Where restricted, sensitive personal data types will not be transferred outside of the country. Personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, health, sexual orientation, sex life, trade union membership and genetic and biometric data are subject to special protection and considered by EU privacy law to be “sensitive personal data”.

 

Links to Other Websites

Our Services contain links to websites or applications controlled by third parties, for your convenience and information. Some linked websites or applications are Shopify.

 

How long does AffinityMed keep your personal information?

Personal information is retained based on legal, business, and contract requirements. If you have additional questions regarding retention, please contact the registered office address.  Personal information will be deleted, anonymised, or be limited to specific purposes and kept  for no longer than is necessary, taking into account the limitation periods for potential claims.  If a type of personal information is used for more than one purpose, then the personal data would be restricted, but kept for the longest applicable period.

Retention of your account, including name (first, last), address (street address, city, post code), email and customer number, will be kept pending an annual review for the limited purposes of fraud prevention and warrantees. Retention of this information will be reviewed on an annual basis to confirm that the additional purposes still apply.  Criteria will include risk of storage and exposure, as balanced with legal requirements for criminal and civil fraud limitation periods, financial and security risk, warranty periods, and customer status.

Requests for deletion will be limited by their continued necessity under Article 5(1)(e) of the GDPR, as required or permitted by applicable law, for compliance with a legal obligation; establishment, exercise or defense of legal claims, or if we believe in good faith that such disclosure is necessary; at the request of government authorities conducting an investigation; if we believe there has been a violation of our terms or policies, or to protect anyone’s rights, property, life, health, security, or safety; to resolve outstanding disputes; or to troubleshoot existing problems, such as submitted security or functionality issues. 

Logs within systems will be kept with consideration of the type of data in the system, as well as legal and regulatory guidance requires.  

 

How does AffinityMed protect your personal information?

AffinityMed maintains security measures to protect personal data from loss, misuse, unauthorised access, disclosure, alteration or destruction taking due account of the nature of the data and the risks involved in the processing.

 

Where can I get more information?

See details regarding your Privacy Rights, or if you have questions about this Privacy Statement or would like more information about our privacy practices, please contact us at the registered office address.

 

Changes to This Privacy Statement

We seek to ensure that our information collection and processing is always proportionate. We will notify you of any changes to this notice which materially affect your rights or the purposes for which we collect and process personal data.  We encourage you to review this Privacy Statement when you use AffinityMed Services, as the current version will be available. This Privacy Statement was last revised on 4th September 2020.

 

Privacy Rights

You have rights regarding your personal information.  These rights include your ability to know how we are using your personal information, the ability to access, update, change, and even delete your personal information.  This section is where you can learn more and exercise your rights.

 

The right to be informed

You have the right to know how AffinityMed is using your personal information. Refer to the section above “Why does AffinityMed need my personal information

 

The rights of access & rectification

You have the right to know what personal information we have collected about you as well as manage and update your personal information. 

At AffinityMed,  You can  contact our registered office address.

 

 

 

 

  

    

    Manage Your Advertising & Tracking Preferences

 

You have control over what tracking and data collection takes place during your visits to AffinityMed website and apps. Data collection for analytics and personalisation, targeted advertising, and loyalty programs are enabled to provide a quality consumer experience.  However, you can change your preferences to make sure you are comfortable with the ways we collect and use your information while you are on AffinityMed website and apps. 

    Manage Your Privacy Preferences

You can also change your overall cookie settings, which will prevent some Services not to work, but will eliminate all data processing.  You can learn more about our use of cookies, web beacons and similar technologies and how to manage them in our Cookie Policy.

    Learn More about Cookie Settings

You can request a copy of the personal data we hold on our systems about you. If you wish to do so, please submit a request to our registered office address.  We will contact you and ask some further questions to confirm details before we provide any information.

    

 

Right to Be Forgotten

You have the right to request the deletion or removal of personal data where there is no compelling reason for its continued processing.

Deleting your data requires us to also delete your account.  This means we will deactivate your account and delete information associated to it.  However, we may retain archived copies of your information as required by law for legitimate business purposes such as to help address fraud and spam.  Retention of this information will be reviewed on an annual basis to confirm that the additional purposes still apply.

Please note that if you have shared any information through the AffinityMed social media channels for example, that information may remain visible even after you have closed your account. 

Additionally, if you continue to browse AffinityMed website or apps, but do not want us to track your information, you should update your Privacy Preferences. 

For this request, we will contact you and ask some further questions to confirm details before we provide any information.    

    

Right to Restrict Processing of Your Data

Restricting processing will limit some of the features that you enjoy when using our Services.  This may include a less personalised experience, and a decreased ability to show you the products that you have a preference for.  

Under the Right to Restrict Processing, you may also question the legality of our processing or retention period for data.

Right of Data Portability

You have the right to obtain your personal data collected by AffinityMed for your own purposes across different services.  Any data we capture based on the legal basis of contract, we must provide to you in a machine readable format.

  

 

Right to Object to Our Data Processing

 

You may object to why we believe we have the right to process your personal information.  If we are processing your data with consent, that consent may be withdrawn at any time.  If you believe we have determined the incorrect basis for processing, please submit your request to our registered office.

Rights in relation to automated decision making and profiling.

 AffinityMed does not make any decisions exclusively by machine that have a legal effect, subject to exceptions allowed by law, including, but not limited to, where processing is necessary for the performance of or entering into a contract, such as regarding fraud prevention. 

 What to do if your rights have been violated

In the event you have a complaint about violations of your data protection rights, or if you are not satisfied with the results of review, complaint and appeal procedures within AffinityMed you can also contact the local data protection authority. AffinityMed has committed to cooperate in investigations by and to comply with the advice of competent EU authorities in such case. If you have an unresolved privacy or data use concern which has not been addressed satisfactorily, you may contact the Registered office, 99 Wellington Road North, Stockport, SK4 2LP

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